The Black Dog Legacy
Out of one sailing captain's love for the sea, his island home, and of course, his dog, the black dog brand was born.
For many men, there is something especially alluring about a sailboat and the sea. It is the bond between a man, a boat, and nature - a dream of stepping back to a simpler time. Captain Robert Douglas had that dream. In February 1964 his boat, christened the Shenandoah, sailed a course for Martha’s Vineyard. A Black Lab-Boxer mix, named “Black Dog” after a Treasure Island character, would come aboard in 1967. The dog, Captain, and boat would be nearly inseparable. One cold day in 1969, over a bitter cup of coffee and a dry, packaged, store-bought donut, the Captain’s dream included a place where Vineyards and visitors could enjoy a good cup of chowder and friendly conversation year-round. That dream began as a sketch on a napkin. In 1971, the doors to The Black Dog Tavern opened. Everyone said that the chowder was just right and there wasn’t an empty seat in the house. In the corner by the fireplace, the Captain and his dog watched with satisfaction. The food was great and the fire warmed the room with a glow that only a fireplace can impart. The legacy had begun.
Years later, the Black Dog logo has become famous all over the world. The Black Dog has come to stand for the highest quality from baked goods & freshly prepared meals to apparel & gifts for the home. Out of one sailing Captain’s love for the seas, his island home, and of course, his dog, The Black Dog Brand was born.
1932
Robert Douglas is born in Chicago, and spends his childhood summers escaping the hustle and bustle of the city at his parents' summer home in West Chop. He spends his summer days watching the Vineyard ferries traversing the waters between the island and the mainland from his perch aboard his 15-foot sailboat.
1956
Captain Robert Douglas joins the Air Force, and flies his last mission as a jet fighter pilot two years later in 1958. After ejecting from a malfunctioning jet, the Captain walks away from the noise and trappings of the 20th century and moved towards the life that would become his legacy.
1960 to 1967
Captain Douglas makes a vessel for himself, using early construction techniques and materials wherever possible. The Captain christens his new topsail schooner "The Shenandoah", and brings her to her new home on the Vineyard. Soon thereafter, he brings a black lab/boxer mix aboard and names her "Black Dog" after the character in Robert Lewis Stevenson's "Treasure Island". The man, the boat, and the dog are nearly inseparable.
1968
The Captain purchases an old seaside inn in Vineyard Haven, where he and the dog play host to sailors from all over the world. They sit by the fire, sharing drinks and stories. Summers are busy, winters are lonely.
1971
After dreaming of a place that Vineyarders could enjoy year-round, the Captain builds the Black Dog Tavern. The Tavern opens its doors on New Year's Day, and ever since, folks have flocked to its tables to enjoy the perfect chowder and a cozy seat by the fireplace.
The Story Behind the Brand
Every iconic brand has a story. This is ours. In this video, Founder Captain Robert Douglas's three sons tell a story about one man's love for the sea, his island home, and of course, his dog