How It Works
1
Sign Up
Create a free account online or visit any Black Dog store location.
2
Earn Points
Earn points on every purchase, in-store or online. Every $1 spent counts.
3
Get Rewarded
100 points = $10 gift card. Rank up for early sale access, birthday gifts & more.
Rank Benefits
Each rank unlocks greater rewards. The more you shop, the higher you climb — and the better it gets.
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Ways to Earn
Red Collar Rewards
Ways to Redeem
Turn your points into store credit redeemable at any Black Dog General Store. 100 points = $10.
Red Collar Rewards
Got Questions?
Everything you need to know about your rewards.
How do I join the loyalty program?
Simply sign up to create your account and start earning rewards!
How can I earn points?
Earn points by signing up, making purchases, and more! Check out the Ways to Earn section for details.
How do I redeem my points?
Log in, visit your dashboard, and select the Ways to Redeem section to redeem your points for rewards.
Where can I see my points balance?
First, log in to your account! Your points balance will be highlighted at the top of the loyalty page, account dashboard or at checkout.
Do my points expire?
Points will expire after 18 months if there isn't any account activity.
Do my rewards expire?
Rewards will not expire after the rewards are activated in the account.
What happens to my points if I return a purchase?
If you return a purchase, the points you earned for that purchase will be deducted from your account.
When do I get my birthday gift?
On your birthday! The only instance in which birthday points will be delayed is if your birthday is within 30 days from the day you entered it. This is for fraud protection, and you will still get your points after approximately 30 days.
I forgot to use my points at Checkout, can I apply them retroactively?
No, unfortunately points cannot be redeemed after a purchase has already been made.