Blog: Black Dog Unleashed

Blog: Black Dog Unleashed



UPCOMING EVENTS (click here)


It’s #NationalRescueDogDay – a day on which we celebrate shelter dogs and the second chance a “furever” home can give them.  Here at the Black Dog, our love for rescues is a part of who we are.  Fifty years ago, Captain Bob adopted a lab-boxer mix and named her “Black Dog” (our namesake). Black Dog became a legend, as the two were inseparable, sailing the waters around Martha’s Vineyard, side by side for the rest of her life.

The Black Dog’s Commitment to Rescue Dogs 
Several years ago, we partnered with a Martha’s Vineyard shelter and began fostering dogs right here in our company offices until they were adopted. We’ve always encouraged our crew members to bring their rescues into the office for socializing. We love welcoming them all to our Black Dog family. 

These experiences have grown into a much larger effort of which we’re really proud. Twice each year (in March and September), all twenty-five retail store locations serve as a place for adoptable pups to meet their potential new families. Since 2014, we’ve raised over $100,000 for animal shelters and helped find homes for hundreds of shelter dogs in the communities we call home. 
In March 2022, our in-store Doggie Adoption events from Maine to Florida helped find homes for nearly 60 dogs. We’re also donating more than $13,000 in sales to support the lifesaving work of the nearly twenty animal shelters and rescue organizations with which our stores partner.   
How Can You Help 
Here’s what our shelter partners suggest: 
  1. Adopt a best friend:  Visit your local animal shelter today. You can also look for Black Dog’s next company-wide, in-store adoption events (throughout September).
  2. Share your “Rescue Tails” and photo(s) with us: If you’ve adopted a dog, share your story here:
  3. Foster a pup: If you’re not ready to make a lifelong commitment to a rescue pup, fostering is a wonderful way to help. 
  4. Donate to a local shelter or rescue organization: Both In-kind and monetary donations are critical for shelters! Just reach out to find out what’s needed most.
  5. Volunteer at a local shelter or rescue: From dog walking to fundraising, you can make a difference by giving your time. 
Thanks for helping ensure even more loveable pups can live their best #LifeOffTheLeash! 
~ Dan Pucillo, CEO 


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